Wicked Always Active: A New Vision for Outdoor Play

How is Wicked reshaping outdoor play? ⚡

Outdoor play isn’t just another category for us, it’s behaviour, instinct and opportunity. With Wicked Always Active, we’ve built our outdoor strategy around three clear pillars: Bounce, Active and Air. Each one responds to a different way kids naturally move and connect outside 🤸‍♂️

⚡ 𝗪𝗶𝗰𝗸𝗲𝗱 𝗕𝗼𝘂𝗻𝗰𝗲 is about instant action and zero friction, pick it up and you’re already playing.

⚡ 𝗪𝗶𝗰𝗸𝗲𝗱 𝗔𝗰𝘁𝗶𝘃𝗲 transforms movement into social, screen-free energy that feels exciting, not forced

⚡ 𝗪𝗶𝗰𝗸𝗲𝗱 𝗔𝗶𝗿 blends technical performance with real emotional moments in the sky, and proudly carries EOLO’s heritage, as kites were our very first flight nearly 50 years ago 🪁

Together, these pillars create a structured, scalable outdoor ecosystem that retailers can build around with clarity and confidence. With Spring–Fall 2026 launches and impactful 𝙙𝙞𝙨𝙥𝙡𝙖𝙮 𝙨𝙤𝙡𝙪𝙩𝙞𝙤𝙣𝙨, Wicked continues to grow as a key strategic brand within the EOLO Group 🧩

Outdoor play isn’t slowing down. And neither are we 🚀