From Nuremberg… to Los Angeles… and now FLIPARTY is starting to become impossible to ignore 🚀

What happens when you mix party games, augmented reality, physical movement and social gameplay into one experience?

You get FLIPARTY.

An active AR card game where players scan cards to trigger real-time challenges, transforming the living room into a chaotic, competitive and ridiculously fun game arena 🔥

But what makes the reaction so exciting is not just the product itself. It’s what it represents. FLIPARTY sits at the intersection of some of the biggest shifts happening in play right now:

- Digital + physical gameplay

- Active movement in front of a screen

- Social experiences

- Connected entertainment

- Content-worthy moments players want to share

This isn’t about kids sitting and watching a screen. It’s about screens becoming part of the action.

After presenting the range in Nuremberg and Los Angeles, one thing became very clear: people don’t just want to play anymore… they want to MOVE, react, compete and become part of the game.

And this is only the beginning. The platform and technology behind FLIPARTY are now ready for expansion, with multiple new experiences and extensions already planned for the future.

Think this already looks fun? Wait until you see it in action!

Contact our team at sales@eolohk.com to know more about it 😄

Screens Aren't Replacing Play. They're Transforming It.

Labor Day: celebrating those who make everything happen 😁

After LA… we’re not slowing down Next stop: Hong Kong HK

Tattoo Zoo was never created to blend in ⚡️

👉A Big Step is about to come: New Spain Headquarters ✨

Discover in our LA Showroom "What's next in Toys?" 👀